Courses

Winterterm 2024/25

LV.Nr.	LV-Titel	Lehrende	Sprache/ECTS	Merkblatt
040086	Management 1 Marketing	Fuchs	E / 2 ECTS	Management 1
040223	Building Blocks of Marketing: Marketing Research	Koch	E / 4 ECTS	Marketing Research
040501	Principles of Data Analysis for Marketing and Management Decisions	Halkias	E / 4 ECTS	Principles of Data Analysis for Marketing and Management Decisions
040126	Repetitorium: Data Analysis for Marketing Decisions in practice	Halkias	E / 4 ECTS	Repetitorium: Data Analysis for Marketing Decisions in practice
040087	Building Blocks of Marketing: Consumer Behavior	Auer-Zotlöterer	G / 4 ECTS	Consumer Behavior
040252	Special Topics in Marketing: Marketing Kommunikation 1	Reisinger	G / 4 ECTS	Kommunikation 1
040023-1	Applied Topics in Marketing: Innovation und Marketing 1	Alves	E / 4 ECTS	Innovation 1
040023-2	Applied Topics in Marketing: Innovation und Marketing 1	Fuchs	E / 4 ECTS	Innovation 1
040026	Special Topics in Marketing: B2B Marketing	Koschat	E / 4 ECTS	B2B Marketing
040517	Special Topics in Marketing: International Marketing Management 1	Sichtmann	E / 4 ECTS	International Marketing Management 1
040257	Special Topics in Marketing: International Marketing Management 2	Sichtmann	E / 4 ECTS	International Marketing Management 2
040268	Building Blocks of Marketing: Quantitative Methods	Eisend	E / 4 ECTS	Quantitative Methods
040037	Seminar Marketing	Reisinger	G / 4 ECTS	Seminar Marketing
040043-1	Masterarbeitskonversatorium	Fuchs/Reisinger/Wagner	G\|E / 2 ECTS	Fuchs/Reisinger/Wagner
040043-2	Masterarbeitskonversatorium	Auer-Zotlöterer/Eisend	D\|E / 2 ECTS	Auer-Zotlöterer/Eisend

Summerterm 2024

Course	Title	Lecturer	Language/ECTS	Syllabus
040024	Management 1 Marketing	Fuchs	E / 2 ECTS	Management 1
040087/1	Building Blocks of Marketing: Consumer Behavor	Auer-Zotlöterer	G / 4 ECTS	Consumer behavor
040087/2	Building Blocks of Marketing: Consumer Behavior	Auer-Zotlöterer	E / 4 ECTS	Consumer behavor
040386/1	Building Blocks of Marketing: Marketing Research	Reisinger	G / 4 ECTS	Marketing Research
040386/2	Building Blocks of Marketing: Marketing Research	Koch	E / 4 ECTS	Marketing Research
040177	Special Topics in Marketing: Luxury Marketing 1	Alves\|Fuchs	E / 4 ECTS	Luxury Marketing 1
040141	Special Topics in Marketing: Luxury Marketing 2	Alves\|Fuchs	E / 4 ECTS	Luxury Marketing 2
040143	Special Topics in Marketing: Responsible Marketing 1	Auer-Zotlöterer	E / 4 ECTS	Responsible Marketing 1
040155	Special Topics in Marketing: Responsible Marketing 2	Alves	E / 4 ECTS	Responsible Marketing 2
040252	Special Topics in Marketing: Marketing Kommunikation 1	Leri	E / 4 ECTS	Marketing Kommunikation 1
040410	Special Topics in Marketing: Marketing Kommunikation 2	Reisinger	G / 4 ECTS	Marketing Kommunikation 2
040517	Special Topics in Marketing: International Marketing Management 1	Sichtmann	E / 4 ECTS	International Marketing Management 1
040104	Special Topics in Marketing: International Marketing Management 2	Sichtmann	E / 4 ECTS	International Marketing Management 2
040105	Applied Topics in Marketing: Innovation und Marketing 1	Alves	E / 4 ECTS	Innovation und Marketing 1
040167	Applied Topics in Marketing: Marketing Dramaturgie B	Mikunda	G / 4 ECTS	Marketing Dramaturgie B
040501	Foundations of Marketing: Data Analysis for Marketing Decisions	Halkias	E / 4 ECTS	Data Analysis for Marketing Decisions
040213	Repetitorium: Data Analysis for Marketing Decisions in practice	Halkias	E / 4 ECTS	Repetitorium
040578	Seminar Marketing	Fuchs	E / 4 ECTS	Seminar Marketing
040210	Masterarbeitskonversatorium Fuchs Masterarbeitskonversatorium Reisinger Masterarbeitskonversatorium Wagner	Fuchs Reisinger Wagner	E / 2 ECTS G / 2 ECTS G / 2 ECTS	Masterarbeitskonversatorium Fuchs Masterarbeitskonversatorium Reisinger Masterarbeitskonversatorium Wagner
040165	Masterarbeitskonversatorium Auer-Zotlöterer	Auer-Zotlöterer	G\|E / 2 ECTS	Masterarbeitskonversatorium Auer-Zotlöterer

Winterterm 2023/24

Course Nr.	Course-Titel	Lecturer	Language/ECTS	Syllabus
040086	Management 1 Marketing	Fuchs	E / 2 ECTS	Management 1
040223/1	Building Blocks of Marketing 1: Marketing Research	Koch	E / 4 ECTS	Marketing Research
040223/2	Building Blocks of Marketing 1: Marketing Research	Koch	E / 4 ECTS	Marketing Research
040087/1	Building Blocks of Marketing 2: Consumer Behavior	Auer-Zotlöterer	G / 4 ECTS	Consumer Behavior
040087/2	Building Blocks of Marketing 2: Consumer Behavior	Auer-Zotlöterer	E / 4 ECTS	Consumer Behavior
040252/1	Special Topics in Marketing: Marketing Kommunikation 1	Reisinger	G / 4 ECTS	Kommunikation 1
040252/2	Special Topics in Marketing: Marketing Kommunikation 1	Leri	E / 4 ECTS	Kommunikation 1
040026	Special Topics in Marketing: B2B Marketing	Koschat	E / 4 ECTS	B2B Marketing
040023	Applied Topics in Marketing: Innovation und Marketing 1	Alves	E / 4 ECTS	Innovation 1
040102	Applied Topics in Marketing: Innovation und Marketing 2	Fuchs	E / 4 ECTS	Innovation 2
040114	Applied Topics in Marketing: Marketing Dramaturgie A	Mikunda	G / 4 ECTS	Dramaturgie
040037/1	Seminar Marketing	Fuchs	E / 4 ECTS	Seminar Marketing
040037/2	Seminar Marketing	Reisinger	D / 4 ECTS	Seminar Marketing
040043	Masterarbeitskonversatorium	Fuchs/Auer-Zotlöterer/Reisinger	G\|E / 2 ECTS	Fuchs/Auer-Zotlöterer/ Reisinger

Summerterm 2023

Course Nr.	Course-Titel	Lecturer	Language/ECTS	Syllabus
040024	Management 1 Marketing	Fuchs, Christoph	E / 2 ECTS	Management 1
040135	Building Blocks of Marketing 1: Marketing Research	Koch, Jan	E / 4 ECTS	Building Blocks of Marketing 1: Marketing Research
040087-1	Building Blocks of Marketing 2: Consumer Behavior	Auer-Zotlöterer, Katharina	G / 4 ECTS	Building Blocks of Marketing 2: Consumer Behavior
040087-2	Building Blocks of Marketing 2: Consumer Behavior	Auer-Zotlöterer, Katharina	G / 4 ECTS	Building Blocks of Marketing 2: Consumer Behavior
040177	Special Topics in Marketing: Luxury Marketing 1	Fuchs, Christoph / Alves, Cátia	E / 4 ECTS	Special Topics in Marketing: Luxury Marketing 1
040141	Special Topics in Marketing: Luxury Marketing 2	Fuchs, Christoph / Alves, Cátia	E / 4 ECTS	Special Topics in Marketing: Luxury Marketing 2
040143	Special Topics in Marketing: Responsible Marketing 1	Auer-Zotlöterer, Katharina	E / 4 ECTS	Special Topics in Marketing: Responsible Marketing 1
040155	Special Topics in Marketing: Responsible Marketing 2	Alves, Cátia	E / 4 ECTS	Special Topics in Marketing: Responsible Marketing 2
040167	Applied Topics in Marketing: Marketing Dramaturgie B	Mikunda, Christian	E / 4 ECTS	Marketing Dramaturgie B
040252 - 1	Special Topics in Marketing: Marketing Kommunikation 1	Reisinger, Heribert	G / 4 ECTS	Special Topics in Marketing: Marketing Kommunikation 1
040252 - 2	Special Topics in Marketing: Marketing Kommunikation 1	Leri, Ifigeneia	E / 4 ECTS	Special Topics in Marketing: Marketing Kommunikation 1
040410	Special Topics in Marketing: Marketing Kommunikation 2	Reisinger, Heribert	G / 4 ECTS	Special Topics in Marketing: Marketing Kommunikation 2
040578	Seminar Marketing	Fuchs, Christoph	E / 4 ECTS	Seminar Marketing
040210	Masterarbeitskonversatorium Fuchs Masterarbeitskonversatorium Auer-Zotlöterer Masterarbeitskonversatorium Reisinger	Fuchs, Christoph Auer-Zotlöterer, Katharina Reisinger, Heribert	E / 2 ECTS D / 2 ECTS D / 2 ECTS	Masterarbeitskonversatorium Fuchs Masterarbeitskonversatorium Auer-Zotlöterer Masterarbeitskonversatorium Reisinger

Winterterm 2022/23

Course Nr.	Course-Titel	Lecturer	Language/ECTS	Syllabus
040086	Management 1 Marketing	Fuchs	E / 2 ECTS	Management 1
040223/1	Building Blocks of Marketing 1: Marketing Research	Montanari	E / 4 ECTS	Marketing Research
040223/2	Building Blocks of Marketing 1: Marketing Research	Montanari	E / 4 ECTS	Marketing Research
040087/1	Building Blocks of Marketing 2: Consumer Behavior	Auer-Zotlöterer	G / 4 ECTS	Consumer Behavior
040087/2	Building Blocks of Marketing 2: Consumer Behavior	Auer-Zotlöterer	G / 4 ECTS	Consumer Behavior
040252/1	Special Topics in Marketing: Marketing Kommunikation 1	Reisinger	G / 4 ECTS	Kommunikation 1
040252/2	Special Topics in Marketing: Marketing Kommunikation 1	Leri	E / 4 ECTS	Kommunikation 1
040410	Special Topics in Marketing: Marketing Kommunikation 2	Reisinger	G / 4 ECTS	Kommunikation 2
040026	Special Topics in Marketing: B2B Marketing	Koschat	E / 4 ECTS	B2B Marketing
040023	Applied Topics in Marketing: Innovation und Marketing 1	Alves	E / 4 ECTS	Innovation 1
040102	Applied Topics in Marketing: Innovation und Marketing 2	Fuchs	E / 4 ECTS	Innovation 2
040114	Applied Topics in Marketing: Marketing Dramaturgie A	Mikunda	G / 4 ECTS	Dramaturgie
040037	Seminar Marketing	Fuchs	E / 4 ECTS	Seminar Marketing
040043	Masterarbeitskonversatorium	Fuchs/Auer-Zotlöterer/Reisinger	G\|E / 2 ECTS	Auer-Zotlöterer

Summerterm 2022

Course Nr.	Course-Titel	Lecturer	Language/ECTS	Syllabus
040024	Management 1 Marketing	Fuchs, Christoph	E / 2 ECTS	Management 1
040087-1	Konsumentenverhalten	Auer-Zotlöterer, Katharina	G / 4 ECTS	Konsumentenverhalten
040087-2	Konsumentenverhalten	Auer-Zotlöterer, Katharina	G / 4 ECTS	Konsumentenverhalten
040386	Marktforschung 1	Leri, Ifigeneia	E / 4 ECTS	Marktforschung 1
040252/1	Marketing Kommunikation 1	Leri, Ifigeneia	E / 4 ECTS	Marketing Kommunikation 1
040252/2	Marketing Kommunikation 1	Leri, Ifigeneia	E / 4 ECTS	Marketing Kommunikation 1
040177	Shopper Marketing - Luxury Marketing	Fuchs, Christoph / Alves, Catià	E / 4 ECTS	Shopper Marketing - Luxury Marketing
040578	Seminar Marketing	Fuchs, Christoph	E / 4 ECTS	Seminar Marketing
040410	Marketing Kommunikation 2	Glaser, Matthias	E / 4 ECTS	Kommunikation 2
040167	Marketing Dramaturgie B	Mikunda, Christian	G / 4 ECTS	Dramaturgie
040210	Masterarbeitskonversatorium Fuchs Masterarbeitskonversatorium Auer-Zotlöterer	Fuchs, Christoph Auer-Zotlöterer, Katharina	E / 2 ECTS G / 2 ECTS	Masterarbeitskonversatorium Fuchs Masterarbeitskonversatorium Auer-Zotlöterer

Winterterm 2021/22

Course Nr.	Course-Titel	Lecturer	Language/ECTS	Syllabus
040086	Management 1 Marketing	Fuchs	E / 2 ECTS	Management 1
040087/1	Konsumentenverhalten	Auer-Srnka	G / 4 ECTS	Konsumentenverhalten
040252/1	Marketing Kommunikation 1	Reisinger/Glaser	G / 4 ECTS	Kommunikation 1
040252/2	Marketing Kommunikation 1	Reisinger/Glaser	G / 4 ECTS	Kommunikation 1
040114	Marketing Dramaturgie A	Mikunda	G / 4 ECTS	Dramaturgie
040023	Marktforschung 2	Reisinger	G / 4 ECTS	Marktforschung 2
040237	Masterarbeitskonversatorium	Fuchs/Auer-Srnka/Reisinger	G / 2 ECTS
040026	B2B Marketing	Koschat	E / 4 ECTS	B2B Marketing

Summerterm 2021

Course Nr.	Course-Titel	Lecturer	Language/ECTS	Syllabus
040024	Management 1 Marketing	Wolfsteiner	G / 2 ECTS	Management 1
040087	Konsumentenverhalten	Auer-Srnka/Wolfsteiner	G / 4 ECTS	Konsumentenverhalten
040327	Konsumentenverhalten	Auer-Srnka/Wolfsteiner	G / 4 ECTS	Konsumentenverhalten
040386	Marktforschung 1	Reisinger/Wolfsteiner	G / 4 ECTS	Marktforschung 1
040325	Marktforschung 1	Wolfsteiner/Reisinger	G / 4 ECTS	Marktforschung 1
040177	Shopper Marketing	Ebster	G / 4 ECTS	Shopper Marketing
040167	Marketing Dramaturgie B	Mikunda	G / 4 ECTS	Dramaturgie
040410	Marketing Kommunikation 2	Reisinger	G / 4 ECTS	Kommunikation 2
040214	Masterarbeitskonversatorium	Wagner/Auer-Srnka/Reisinger	G / 2 ECTS

Winterterm 2020/21

Course Nr.	Course-Titel	Lecturer	Language/ECTS	Syllabus
040086	Management 1 Marketing	Wolfsteiner	G / 2 ECTS	Management 1
040087/1	Konsumentenverhalten	Auer-Srnka	G / 4 ECTS	Konsumentenverhalten1
040087/3	Konsumentenverhalten	Auer-Srnka	G / 4 ECTS	Konsumentenverhalten3
040252/1	Marketing Kommunikation 1	Reisinger/Glaser	G / 4 ECTS	Kommunikation 1
040252/2	Marketing Kommunikation 1	Reisinger/Glaser	G / 4 ECTS	Kommunikation 1
040252/3	Marketing Kommunikation 1	Reisinger/Glaser	G / 4 ECTS	Kommunikation 1
040114	Marketing Dramaturgie A	Mikunda	G / 4 ECTS	Dramaturgie
040023	Marktforschung 2	Reisinger	G / 4 ECTS	Marktforschung 2
040204	Masterarbeitskonversatorium	Wagner/Auer-Srnka/Reisinger/Ebster	G / 2 ECTS
040026	B2B Marketing	Koschat	E / 4 ECTS	B2B Marketing

Summerterm 2020

Course Nr.	Course-Titel	Lecturer	Language/ECTS	Syllabus
040024	Management 1 Marketing	Wolfsteiner	G / 2 ECTS	Management 1
040087/1	Konsumentenverhalten	Wagner/Pauser	G / 4 ECTS	Konsumentenverhalten
040087/2	Konsumentenverhalten	Wagner/Pauser	G / 4 ECTS	Konsumentenverhalten
040386/1	Marktforschung 1	Wagner/Akbari	G / 4 ECTS	Marktforschung 1
040386/2	Marktforschung 1	Wagner/Akbari	G / 4 ECTS	Marktforschung 1
040578	Seminar Marketing	Reisinger	G / 4 ECTS	Seminar
040177	Shopper Marketing	Ebster	G / 4 ECTS	Shopper Marketing
040167	Marketing Dramaturgie B	Mikunda	G / 4 ECTS	Dramaturgie
040410	Marketing Kommunikation 2	Reisinger	G / 4 ECTS	Kommunikation 2
040214	Masterarbeitskonversatorium	Wagner/Auer-Srnka/Reisinger/Ebster	G / 2 ECTS
040092	Projektmanagement 2	Schwab/Schwab-Matkovits	G / 4 ECTS	Projektmanagement